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HAUS OF SÔS™ A creative collective.
Brand · Campaign · Content · Series.
New York · Los Angeles · EST. 2016

Creative that converts while elevating taste.We build the brand worlds, campaigns, and content premium brands are known for.

For luxury beauty, hospitality, and cultural brands hiring senior craft without holding-company drag.

Brief the studio ↗ View selected work ↓
The Advantage

Senior specialists, assembled per mandate.Your budget lands on craft, not overhead.

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Of budget to talent and production. Under ten percent to admin.
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Faster approval cycles. Flat model, no translation layer.
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Years average seniority on every specialist we engage.
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Impressions. Clé de Peau × Martha Stewart, +222% brand lift.
Selected Work 10 engagements
01 Clé de Peau × Martha Stewart Beauty·Campaign Architecture·Shiseido Clé de Peau × Martha Stewart 3B+ impressions
78M views
+222% brand lift
12 international honors Open case ↗ 02 Clé de Peau · Eye Cream Supreme Beauty·Campaign Architecture·Shiseido Clé de Peau · Eye Cream Supreme Two regional rollouts
A two-year continuation Open case ↗ 03 Shiseido Bio-Performance Beauty·Film·Shiseido Shiseido Bio-Performance The claim that earns the price
Plump skin. No needle. Open case ↗ 04 Bar Lis · Thompson Hollywood Hospitality·Creative Direction·Foundational Partner Bar Lis · Thompson Hollywood French-Mediterranean rooftop identity
Every season since opening night Open case ↗ 05 Mother Wolf · Las Vegas Hospitality·Creative Direction·Ten Five Mother Wolf · Las Vegas One typographic system
Hollywood · Vegas · Miami Open case ↗ 06 Desert 5 Spot Hospitality·Creative Direction·LA · NY · DC Desert 5 Spot One identity, three cities
The nights the press covers Open case ↗ 07 The Oak Room · Georgetown Hospitality·Brand Identity·Georgetown The Oak Room · Georgetown A hundred years old
on opening night Open case ↗ 08 Bernadette’s Hospitality·Brand Identity·Supper Club Bernadette’s The evening never wants to end Open case ↗ 09 Mes Amis Hospitality·Brand Identity·Restaurant Mes Amis Personal, down to the plate Open case ↗ 10 The Chap Hospitality·Brand Identity·Public House The Chap One crest, every touchpoint
Uniforms to matchbooks Open case ↗ 11 Hollywood Volume Hospitality·Creative Direction·Hotel Rebrand Hollywood Volume tommie → Hollywood Volume
Creative direction · Ten Five Open case ↗
Selected Clients

Premium brands that trust our practice.

( Direct engagements and founder portfolio · 2016 → present )

Five practices.One operating system.

The Brand

Identity and strategy. The room the floor enforces by Friday. The Chap · Est. 2022

Ships · Brand concept and brand development for corporate and individual clients

The Campaign

Advertising and activation. Performs on platform without losing taste. Shiseido · Bio-Performance

Ships · Custom advertisements · Video advertising and promotional videos · Film directing of advertising films · Post-production editing of commercials · Promoting and endorsing the goods and services of others

The Content

Film and photography. Built so the next shoot runs without us. Clé de Peau × Martha · 3B

Ships · Film and video production · Photography and portrait photography · Animation and special effects · Post-production editing · Digital imaging

The Programming

Series and formats. A property that compounds across quarters. Clé de Peau Eye Cream

Ships · Continuing program series, comedy, drama, documentary, and reality, delivered by global computer network · Multimedia production

The Occasion

Special events. The nights that keep a destination in the conversation. Mother Wolf · Las Vegas

Ships · Event planning and management for marketing and branding · Special event planning, commercial and social

The Model

Maximum seniority.Zero infrastructure drag.

Hands on the work. Not bodies in the room.

The holding-company model puts about twenty-two people on set and bills you for all of them. We put five on set, and founder-creators lead and execute every engagement. Your budget lands on craft.

The Operators

Three operators.One house.

Ashley Rudder
Ashley Rudder
Co-Founder · Chief Creator Officer
The first Chief Creator Officer in advertising. Built M·A·C's artist network into a 13M-follower monetization engine across thirty countries. Engineered CDOS, the governance system creator-led brands now run on.
M·A·C · Whalar · Deutsch NY · Cannes Lions Juror
Captain Jack Rudder
Captain Jack Rudder
Co-Founder · President · Visual Architect
Directs how the brand shows up daily, the work the category copies next fiscal year. Bar Lis, Mother Wolf, Desert 5 Spot, Fontainebleau Las Vegas. Creative direction for Burberry, Shiseido, M·A·C, and Clé de Peau.
Forbes · NYT · Vogue · Ad Age Best ROI
Coco Samone Rudder
Coco Samone Rudder
Co-Founder · Head of Content Production
Directs the content engines that make luxury feel inevitable. Directorial debut: Clé de Peau × Martha Stewart, 3B impressions, +222% brand lift. Signed to IMG and Wilhelmina.
Streamy · The Drum · IMG · Wilhelmina
What Leaders Say
"Ashley is a brilliant unicorn who has the unique combination of an analytical mind, culture expertise, and end-to-end strategic chops. A special talent who makes people and the work better."
Ronald NgRonald NgGlobal Chief Creative Officer, MRM (IPG)
"She's an icon. She's a legend. She is the moment. Through her journey, she proved you can turn passion into a powerful tool for positive impact. Ashley truly is a legend in my world."
Matthew ParrMatthew ParrSVP Global Creative Director, Estée Lauder Companies
The ethos · EST. 2016
Always Be Saucy™

High-velocity creative courage, backed by bulletproof corporate governance and predictable unit economics.

The creative ethos powering every HAUS OF SÔS engagement. A trademark of Always Be Saucy, LLC · EST. 2016.

Brief the studio

Let's build something premium brands actually run on.

Most briefs begin in one of two places:

  • You need a campaign that performs on platform without losing taste.
  • You need senior craft, founder-led, without holding-company drag.

Every brief is answered by an operator within one business day.

Brief the studio ↗ Email Ashley ↗

For brand identity, campaigns, content systems, special events, and fractional CCO advisory.

HAUS OF SÔS
The creative collective premium brands trust for conversion
New York · Los Angeles · EST. 2016
Always Be Saucy.