The follow-on to Martha.Same operating system, the brand's most clinical product, platform-native.
Carry the brand's most clinically-anchored product into platform-native territory, without losing the prestige codes that justify the price.
A Before & After visual treatment, built on the same system that delivered Martha.
The Martha pilot earned the Best ROI trophy and three billion impressions. The Eye Cream Supreme campaign earned the next phone call.
We shipped the Before & After campaign. Shiseido renewed for two regional rollouts, then signed the two-year continuation that made HAUS OF SÔS the operating partner.
One pilot becomes a partnership when the system repeats.