The campaign that proved the partnership.
The Martha Stewart pilot earned the Best ROI trophy and three billion impressions. The Eye Cream Supreme campaign earned the next phone call. Clé de Peau Bénéfiance commissioned HAUS OF SÔS to build the second product launch on the same operating system that delivered Martha. The brand asked for a Before & After visual treatment that could carry their most clinically-anchored product into platform-native territory without losing the prestige codes that justify the price.
We shipped the Before & After campaign. Shiseido leadership renewed the engagement for two regional rollouts. Then signed the two-year continuation agreement that made HAUS OF SÔS the operating spine of their digital creative pipeline through 2027.
The procurement-grade receipt for a CFO evaluating creative partnerships: the brand bought it back, and they kept buying. Eye Cream Supreme is the proof that the Martha pilot was not a moment. It was the start of an operating relationship.
The brand first. Eye Cream Supreme is Clé de Peau Bénéfiance's flagship anti-aging asset. The brief asked for a campaign that could prove the clinical claim visually without resorting to the sterile, white-coat aesthetic the prestige skincare category defaults to. The audience expected luxury. The platform demanded native. The product demanded credible transformation.
We built a Before & After campaign system that delivered all three. Calibrated talent. Calibrated lighting. Calibrated post. The transformation read as believable because the production architecture was built to be believable, not to be impressive.
Two brands. One shoot day. The engagement required us to shoot two brands with different creative needs in a single production window and deliver assets calibrated to each brand's distinct visual language. We architected a shoot system that captured both at the fidelity each required without compromise on either side.
The same operating system that delivered Martha applied. Pre-record approval to compress the timeline. Direct-to-talent direction to protect authenticity. The brand-owned posting playbook to govern launch. The campaign shipped without revision rounds and the leadership team called it elevated content that is informative, unexpected, and relatable.
The Eye Cream Supreme engagement also produced a sister deliverable for Shiseido's Benefiance Wrinkle Smoothing Eye Cream. One production window. Two eye creams across the Shiseido portfolio. A real-world before-to-after window six weeks apart to capture authentic results.
"From concept to execution, your team went above and beyond to exceed our expectations. It's no easy feat to shoot two brands with different creative needs during the same day and deliver assets that served our specific needs. Their work has become synonymous with creative excellence for our leadership team. Ashley, Captain, and Coco. Aka our Dream Team."
The numbers behind the renewal. The proof that the work earned the next call.