A film built around the claim that earns the price.
Shiseido's Bio-Performance Skin Filler Serums sit in the prestige-skincare aisle next to clinical injectable competitors. The product's claim is what separates it from the category: a two-step hyaluronic acid system that delivers volumized, lifted skin without a needle. The HAUS OF SÔS film was built to make that claim land on a real person, in real time, without resorting to the sterile lab-coat aesthetic the prestige skincare category defaults to.
One shoot. Two brands. Three luxury products. The Bio-Performance film shipped from the same engagement that built the Clé de Peau Eye Cream Supreme and Shiseido Benefiance work. A real-world before-to-after window six weeks apart captured authentic results on Frankie · the Bio-Performance talent lead.
"Plump skin. No needle required."
Shiseido · Bio-Performance Skin Filler Serums
Bio-Performance Skin Filler Serums are a revolutionary two-step system designed to firm, plump, and visibly minimize fine lines. The product gradually helps skin accumulate hyaluronic acid, the key structural component of youthful skin, for long-lasting effect. The product can be used in place of or in conjunction with injectable fillers to complement clinical results.
The brief asked for a campaign that could prove this claim visually on a real woman in a real before-to-after window. The execution required precision photography, controlled lighting, and a talent direction that read as authentic rather than performative.
Directed and photographed by Jack Rudder · HOS Co-Founder. Shot at Untitled NYC across two production days six weeks apart to capture the longitudinal product effect. The treatment is a BTS reportage documentary aesthetic with macro skin shots and authentic talent storytelling.
The film was built around three clinical claims the brand has substantiated. The script and the shot list anchor to these proof points so the story stays product-led, not aesthetic-led.