HAUS OF SÔS
Case 03 · Shiseido · Bio-Performance Skin Filler

The claim that earns the price.

Shiseido Bio-Performance Skin Filler.Volumized, lifted skin.No needle.

ClientShiseido
ProductBio-Performance Skin Filler
EngagementBefore & After · 2023
TalentFrankie · Jag Models
needle none A two-step hyaluronic system that delivers the injectable result, without the injectable.
01 · The Challenge

Sit beside injectables.Without the lab coat.

Bio-Performance sits in the prestige aisle next to clinical injectable competitors. The claim is what separates it: a two-step hyaluronic system that delivers volumized, lifted skin without a needle.

The film had to make that claim land on a real person, in real time, without the sterile lab-coat aesthetic the category defaults to.

The build Real person
Real time
No lab coat
The claim, proven
02 · The Build

One shoot.Two brands.Three luxury products.

The Bio-Performance film shipped from the same engagement that built the Clé de Peau Eye Cream Supreme and Shiseido Bénéfiance work.

A real before-to-after window, six weeks apart, captured authentic results on Frankie, the Bio-Performance talent lead. Plump skin. No needle required.

The takeaway

Make the claim land on a real face.

Before & After Needle-free claim One shoot, three products
Brief the studio All work
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