Destination 01 · Brand Identity

Bar Lis

French Riviera rooftop glamour, perched above Thompson Hollywood.

Location
Thompson Hollywood · Los Angeles
Classification
Hollywood Rooftop Destination
Partnership
Foundational Creative Partner
Tenure
Season 01 → Present
01
The Mandate

A rooftop that had to read as a destination from opening night.

Bar Lis opened with a singular ambition: French-Mediterranean glamour transplanted to a Hollywood rooftop. The brief was not a logo. The brief was an entire atmosphere. A name, a mark, a verbal register, and the aesthetic governance that would hold the line across every season, every menu, every guest touchpoint.

HAUS OF SÔS was engaged as Foundational Creative Partner before the doors opened, and has remained the brand's primary creative engine every season since.

The Mandate · In Orbit

The atmosphere, before a single line was set.

MoodGolden hour
MoodRiviera light
MoodPalette
MoodMateriality
MoodSet styling
MoodTexture
MoodAtmosphere
MoodMediterranean
MoodCabana light
MoodSunset
MoodTerracotta
MoodBouclé
MoodCitrus grove
MoodLimewash
↓ Scroll to rotate · click a card to focus
02
The Identity

The system the floor runs on.

We built the full structural identity: the wordmark, the color world, the typographic register, and the verbal architecture the floor uses to greet a guest. Every seasonal program, every collateral piece, every social frame draws from one master brand book.

The aesthetic governance is what keeps a rooftop that scales feel like it never changed hands. The riviera codes stay intact whether it is opening night or season eight.

DropColor world
DropIconography
DropType system
DropLogo mark
DropPhoto direction
DropArt direction
DropWordmark
DropMaster brand book
DropTone of voice
DropVerbal architecture
DropGrid system
( Move to rotate · click to select )
Season 01
Engaged before opening night · still the creative engine
Faster seasonal programming · we own the source files
Zero
Brand drift · the riviera intent we created stays protected
The Artifacts

Everything the brand world is built from. Scroll to fly through.

DropRooftop photography
DropSocial frame
DropWordmark
DropSeasonal campaign
DropMenu design
DropSignage
DropHero film
DropCocktail / merch
DropLogo mark
DropCollateral
The Brand World
Engage the practice

If the next destination needs to command market share from opening night. Brief us.

Brief HOS →

Always Be Saucy.

The creative ethos powering HAUS OF SÔS · EST. 2016