Roman grandeur, at resort scale.

A boutique Roman icon, translated into Las Vegas' most significant luxury resort opening.

LocationFontainebleau · Las Vegas

ClassificationResort Destination

PartnershipFoundational Creative Partner

TenureSeason 01 → Present

an icon → full scale A boutique icon’s DNA, carried at full resort-floor scale.

01 · The Mandate

A resort floor that had to carry an icon’s DNA at full scale.

Mother Wolf opened at Fontainebleau with a singular ambition: a boutique Roman icon translated into Las Vegas' most significant luxury resort opening.

The verbal register and aesthetic governance that hold the line across every season, every menu, every guest touchpoint.

What we direct Daily brand expression
Verbal register
Aesthetic governance
Engaged pre-opening

02 · The Engagement

Foundational Creative Partner, from opening.

HAUS OF SÔS was engaged before the doors opened, and has remained the resort's primary creative engine every season since.

Captain Jack selected the entrance mural himself. Taste registers at the door, long before the first course.

Mother Wolf entrance and Roman mural at Fontainebleau Las Vegas — The entrance mural · selected by Captain Jack

03 · The atmosphere

The Hollywood DNA, on every plate.

( The governance, printed )

Consistent to the letter.Every city, every season.

Mother Wolf Hollywood dinner menu — Hollywood · dinner service · 2022

Mother Wolf Las Vegas dinner menu — Las Vegas · dinner service · 2024

The email designs

The channel you actually own.

The same brand voice, in the guest’s inbox. Every send is the next reservation, no algorithm in between.

Daily brand expression Owned list
Prix-fixe bookings
One voice, every city

Mother Wolf · Easter Sunday

The takeaway

Scale the icon.Hold the taste.

Foundational Partner Las Vegas resort Season 01 → Present

Brief the studio ↗ All work

Next case · 06

Desert 5 Spot · Hollywood

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