HAUS OF SÔS
Case 10 · The Chap · Est. 2022

A public house, built for regulars it hasn’t met yet.

A proper public house with the character of a place that has stood for decades.

LocationPublic House
ClassificationPublic House · Hospitality
PartnershipBrand Identity Partner
TenureEst. 2022
a logo a character The brief was never a logo. It was an entire character, held across every pour.
01 · The Mandate

A public house with the character of a place that has stood for decades.

The Chap opened with a singular ambition: a public house that feels like it has always been there.

A name, a crest, a verbal register, and the aesthetic governance that holds the heritage across every pour, every board, every regular.

What we built Name
Crest & wordmark
Verbal register
Engaged pre-opening
( The room )

A public house with a hundred-year memory.

The Chap garden room
The Chap booths and portrait wall
The Chap opening night
( The full brand moment )

One crest, carried through every touchpoint.

The Chap staff rugby uniform
Staff uniform · crested rugby
The Chap leather menu
The menu · green leather
The Chap crest in Guinness foam
The crest · in the foam
The Chap matchbook system
Matchbooks · Chaplin quotes
The Chap business cards
Business cards
The Chap exterior signage
Signage · on the street
The Chap Chaplin tee
Merch · take the pub home
The weekly engine

Pub Quiz to World Cup: a flyer for every night.

The Chap weekly event asset system
Weekly event assets · one crest system, every format
The takeaway

Heritage, built to order.

Brand Identity Partner Est. 2022 Crest & wordmark
Brief the studio All work
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