Same address.New volume.

Ten Five’s Hollywood hotel, repositioned from quiet boutique to music-forward destination.Directed by HAUS OF SÔS, designed with Brand Bureau.

RoleCreative Direction

ClientTen Five Hospitality

Identity DesignBrand Bureau

Year2024

tommie → VOLUME One property renamed, repositioned, and relaunched to be heard.

01 · The Mandate

From background boutique to headline act.

The tommie sat quietly above the loudest corner in Hollywood, while Ka’teen and Desert 5 Spot pulled the crowds downstairs.

Jack Rudder directed the rebrand for Ten Five: the brief, the bar, and the studio held to both. Brand Bureau designed the identity and campaign under that direction. HOS runs what came next.

What we directed Rebrand brief
Identity oversight
Campaign direction
The always-on engine

( The identity )

Loud, tight, and unmistakably Hollywood.

The wordmark · title-sequence bold

The mark, on every color

Hollywood Volume visual identity summary — Keycards · door hangers · cards

Identity design · Brand Bureau · Creative direction · HAUS OF SÔS for Ten Five

02 · The Campaign

A lot to say.Nothing to prove.

Two voices, one system: a crimson awareness campaign that sells the attitude, and a sky-blue offer campaign that sells the room. Print, stories, carousels, and display, all cut from the same cloth.

Hollywood Volume awareness campaign — Awareness · the attitude

Hollywood Volume awareness print ad — Awareness · print

Hollywood Volume awareness stories — Awareness · stories

Hollywood Volume offer campaign print — Offer · print

Hollywood Volume offer stories — Offer · stories

Campaign design · Brand Bureau · Creative direction · HAUS OF SÔS for Ten Five

The takeaway

Direction sets the volume.The room just follows it.

Creative Direction · Ten Five Identity · Brand Bureau tommie → Volume · 2024

Brief the studio ↗ All work

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