The Mandate · In Orbit
The atmosphere, before a single line was set.
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An Art Deco piano lounge where the evening never wants to end.
Bernadette’s is an Art Deco piano lounge above The Oak Room: burgundy velvet, antique mirrors, brass, and a restored 1920s Steinway with a nightly performance that sets the tone. Ten Five Hospitality gave us a room meant to feel like a secret you were lucky to be let into. Our brief was the glamour the space would be known for before a single guest arrived.
HAUS OF SÔS was engaged as Brand Identity Partner before the doors opened. We built the name, the script wordmark, and the verbal architecture the room runs on.
We built the full structural identity: the script wordmark, the burgundy-and-brass color world, the typographic register, and the verbal architecture the room uses to set the tone. Every cocktail menu, every collateral piece, every private-event packet draws from one master brand book.
The aesthetic governance is what keeps a room this intimate feel like it has always been here. The glamour stays intact whether it is opening night or year ten.