HAUS OF SÔS
The Oak Room · Georgetown dining hall The Oak Room · Georgetown
Case 07 · The Oak Room · Georgetown

A century of patina, on opening night.

A Georgetown steakhouse through refined French technique.Kitchen led by Chef Timothy Hollingsworth.

LocationGeorgetown · DC
ClassificationSteakhouse · Ten Five
PartnershipBrand Identity Partner
DesignerCapt. Jack Rudder
a room → an era A new room, built to feel a hundred years old from the first guest.
01 · The Mandate

A room that had to feel a hundred years old on opening night.

The Oak Room reimagines the American steakhouse through refined French technique: dry-aged and wagyu over an open wood-fired grill, a kitchen led by Chef Timothy Hollingsworth of The French Laundry.

Ten Five Hospitality handed us a Georgetown room with that ambition and no history yet. Our brief was the hundred years of patina the building had never lived.

What we built Name & mark
Verbal register
Aesthetic governance
Engaged pre-opening
( The Identity )

The system, before the doors opened.

The Oak Room wordmark and key art
Wordmark · key art
The Oak Room signature stripe pattern
Signature pattern
The Oak Room hero plate
The hero plate
( In the Room )

The atmosphere, realized.

The Oak Room leather lounge
The Oak Room dining room
The Oak Room brick gallery
( Applied · The Details )

Where the taste actually lives.

The Oak Room leather tote
Leather tote
Foil-logo to-go bag
Foil to-go bag
Cocktail service mockup
Cocktail service
Manager lapel pin
Manager lapel pin
House candle
House candle
( The Maker )
Chef Timothy Hollingsworth
A French Laundry kitchen, plated under a brand world built to match the cooking.
Chef Timothy Hollingsworth · The Oak Room
( Always-on · The Weekly Feed )

A creative engine, every week.

The Oak Room weekly social post The Oak Room weekly social post The Oak Room weekly social post
The Result

Build the history.Then open the doors.

FoundationalEngaged pre-opening
End-to-endIdentity → applied → feed
WeeklyRecurring creative engine
PrimaryCreative partner · Ten Five
The room had a hundred years of patina on opening night.
The takeaway

Build the world.Then open the doors.

Brand Identity Partner Communication design Ten Five Hospitality
Brief the studio ↗ All work
Next case · 08
Bernadette’s · Georgetown
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